LOGITECH B2B
Bye Bye Dongle
Logitech’s dongle-free business headsets land a new job for the Dongle. But not a good one…
Everyone hates dongles. Simply speaking the word aloud is a source of personal and professional pain for employees across the world. Luckily, Logitech’s business headsets are Microsoft Teams certified—with no dongle needed. So we sent the Dongle packing…
“Bye Bye Dongle”
Fast Company + Inc. Launch
We co-launched with custom splash pages and promoted articles on FastCo and Inc breaking the news of Dongle’s new employment.
Tease: What’s Happening to Dongles?
Before launch, we teased on LinkedIn by hinting that the Dongle might not be long for this world…
Sustaining: A Prolonged Unemployment
After the launch of the hero campaign, we prolonged the tragedy of the Dongle on LinkedIn.
“Three signs you might be getting replaced by Logitech’s dongle free headsets”
YouTube Pre-Roll
Giphy
IT people pride themselves on their Slack gif collections. I used leftover footage and clips from the shoot to create a series of custom gifs for the IT and ITDM audience, launching them on Logi’s Giphy page.
InfoComm 2024
I wrote, shot, edited, color corrected, and audio mixed this social film to tease Dongle’s appearance at InfoComm 2024, taking advantage of a set change during the shoot.
Coming Soon…
A bunch of weird social from a scrappy shoot in Vegas. My attempt at giving the Dongle his “Leaving Las Vegas” moment…