NFL + INTEL

What’s in a Play?

A multi-angle breakdown of NFL plays through a lens that only Intel can provide.

Intel TrueView uses 5k stadium cameras and massive processing power to create 360° replays for live broadcast. This allows fans and commentators to break down the biggest plays of the season from every angle.

Which is exactly what our campaign did.

“What’s in a Play?”

Intel’s sports group asked for a social campaign to feature NFL True View highlights in the weeks between games. “What’s in a Play?” turned these highlights into celebrations of the best NFL moments (big and small) from a perspective that only True View could capture. We broke down every pass, catch, tackle, sack, fumble, hit, split, twist, and turn in a weekly series of social films.

Production

Highlights lose relevance quickly, so we needed to develop a speedy production approach. It was a good excuse to spend Sunday watching football.

Our goal was to flood the NFL with content. We averaged 10 produced films per week and after Week 3, they asked us to slow down. We didn’t. It was too much fun.

Influencer Strategy

We partnered with the NFL players featured in our films to share them with their fans and show off their biggest plays.

Credits:
AJ Rivvers, creative director
Brendan Hurt, VO talent