CLEAR CHANNEL
My Town
Student work goes live: A competition to showcase Clear Channel’s new connected billboards.
For a VCU Brandcenter competition, Clear Channel asked us to use their digital billboards to "create something good or stop something bad." We pitched "My Town," a social campaign that used the Instagram holiday #TBT to capture memories from ever-changing cities cities and neighborhoods.
We won the pitch and our campaign launched on billboards across New York City, Chicago, Los Angeles, and Miami.
The Call to Action
Our goal was to create living windows into a city's history through Clear Channel's billboards. We created hashtags for each city, based on their area codes, and asked people to share snapshots of their city memories on Instagram.
New York had the most submissions, and the photos were prominently displayed in Times Square.
Our pitch led with a concept video that served as a love letter to lost relics of New York City.
In the pitch, we showed a few ways that Clear Channel could own this holiday in cities, like public installations, screenprinted posters, and city-specific stickers.
