Creative Director / Writer
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Logitech G: Play Like A Legend

 

LOGITECH G5 SERIES

Play Like A Legend

Gamers know that legends form when you wield legendary items.

Something happens when a gamer gets in the zone. The light casts long shadows. A creeping fog enters the room. A ghostly choir chants in a long-forgotten language. The lines between reality and the game become blurred and the legends achieved become real. And like Beatrix Kiddo’s katana or Link’s Master Sword, every hero needs their legendary weapon. Enter the G5 Series.

 

“Play Like A Legend”

 

Product Series Platform

“Play Like A Legend” was inspired by legendary items in gaming. In early rounds, we packaged product tech specs from the brief into gaming-inspired item UI to bring the platform to life.

 

The ethereal glow and aura of legendary items became a defining visual motif for the G5 Series.

 

Individual Product Launch: G522

To test the platform, we applied the legendary visual identity to the new product launch of the G5 Series headset, G522.