ZUME

Brand Launch

Building a brand from scratch.

Zume is a B2B food technology company aiming to make the food supply chain more efficient and sustainable. The problem Zume was attempting to solve is extremely complex. The company’s solution was even more complicated.

My job was to help build the Zume brand from scratch and explain what the hell it is the company did.

“Earth, The Restaurant”

Our anthem film outlined the complex problem Zume was attempting to solve in the language of our customers: the food industry.

Brand Book

We created brand books and hid them inside notebooks across the company, giving employees a new understanding of the company and its mission.

Along with a new brand manifesto and tagline.

Website

We completely refreshed the company website to make Zume’s story simple and… dare I say… digestible?

Lunch and Launch

To announce the launch of Zume’s new brand, the company flew in 700+ employees from across the world for a keynote event in San Francisco.

I gave the keynote address with my partner, Chris Peck, sharing the new brand with the company and walking them through the strategy, creative, voice, design principles, and ambition of the brand.

I’m the short one.

Credits:
Chris Peck, designer
Oliver MacDonald, designer
Carrie Ammermann, creative director
Michael Williams, ACD